SocITM helps us understand much more about the profile of our website visitors and their needs.
SocITM provides information about:
- the total number of unique visitors to our websites
- why people are visiting
- how they got there
- what the experience was like
- and whether they are likely to visit again.
Why this is important
Knowing who visits websites and what they think of the experience is vital in the development of customer-centred public services. SocITM provides excellent material for improvement planning because of what it shows about site performance plus comparison with that of other public sector sites.
Armed with the statistics and analyses this service provides, we are well-placed to determine how to achieve a popular and useful website and to fulfil their reporting obligations.